Marketing
Strategy · Channels · Content
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This month at a glance
Weekly summary
Strategy
Personas
6/6
D
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Content Pillars
4 Pillars
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Startup Story
4 Versions
Click to view full stories
Channels
Content Ideas
Content Ideas
Cycle Topics
Suggested recurring content themes for social, email, and webinars:
Learning Science Made Simple
Shareable
Fun, bite-sized educational content — highest potential for shares:
Fun & Campus Life
Engagement
Light, relatable content that people actually engage with:
Sales Tools & Agents
Sales Tools
3 Tools
LinkedIn Sales Navigator
Prospect targeting, lead lists, outreach
1P
OnePage CRM
Pipeline management, follow-ups, deals
Ap
Apollo
Contact data, email sequences, enrichment
LinkedIn Content Agent
Weekly EdTech news search (Ireland & UK) → report → 3 post topics → Canva image → LinkedIn draft
Content Calendar — Monthly Cycle
Week 1
Trends & Insights
Industry news, assessment trends, AI in education
Week 2
Productivity Tips
Lecturer hacks, grading workflows, time-saving tools
Week 3
Product Demo
Feature spotlight, how-to, student feedback examples
Week 4
Customer Stories
Case studies, testimonials, results and outcomes
